In my opinion Traffic Exchanges do have a place in Internet marketing but I doubt how effective they are. The concept of using a traffic exchange to build a work at home business online opportunity is quite simple you join a group of like minded business owners and earn credits to get your lead capture page shown to other surfers within the exchange. the more sites you visit the more time your page will be shown.
Most traffic exchanges allow members to purchase credits to help build a work at home business online opportunity, however this is not a good thing, yes you might get a benefit of higher hit to surf ration but imagine what will happen is all members of the exchange do the same and never surf there will be no traffic!
Traffic exchanges rely heavily on new Internet users who are trying to build a work at home business online opportunity, most of whom have little or no money, so if you are marketing a premium product you may have difficult getting leads to build a work at home business online opportunity
David Ogden Internet Marketing Mentor