Sunday, March 2, 2008

Regional SEO

Today in a forum I found a post from someone who had gained a top position in Google by accident. he had unknowingly discovered the power of regionalisation, rather than pitting himself self against thousands of other attorneys he had focused on his local market.

He had kept the site simple, The title reflected the keyword phrase, which had good search engine results probability. The metatags description was written with good keyword content. The keyword phrase was also within the first three keywords of the metatag. The actual content on the website was very informative.

Regionalisation is a very powerful technique to target particular markets and if you were to do business in some other location such as Malaysia he could use a similar site, but replacing references to his regionalised keyword phrase.

I have used regionalisation myself and though some might say that duplication is bad, if you are offering similar services in different regions there is nothing wrong with using a similar promotion method, no need to reinvent the wheel, after all most affiliate sites are duplication, but with them you cannot usually correctly format the meta tags.

One has to remember that SEO is always work in progress you always have to provide fresh food for the spiders to retain your position.
Regards


David Ogden Internet Marketing Mentor
http://homebasedbusinessmalaysia.com
201 793 8702
+6088258702